What Is Social Media?
Social media is a Web-based media or innovation that encourages and enables the sharing of ideas, thoughts, and information via the platform of digital networks and communities. It also gives users snappy electronic conversation of content. Content consists of individual data, documents, video/recordings, and photographs. Users interact with social media through PC, tablet or cell phone by means of electronic programming or web application, regularly using it for informing.
A Social Media Marketing Plan comprises of varieties of steps that we will break down gradually.
1) Understanding Social Media
A Social Media Plan intends to accomplish a strong presence in Social Networks for any business (individual or organization). Carrying out non effective activities in various social media platforms such as posting on social media for the sake of posting without understanding what your goals are, who your target audience are, and what they want, can be counterproductive while creating a brand picture since it gives a sentiment of doubt and indecision of the brand itself.
According to Ambassador, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Yet, 96% of the people that discuss brands online do not follow those brands’ owned profiles.
2) Set the right goals
With regards to social media marketing for independent company, having a solid and clear system/plan/strategy is the first move towards discovering achievement. There are numerous reasons why a business may neglect to get results with web-based media marketing, yet now and then it is simply because they didn’t have the foggiest idea what they were doing.
Setting the right goals is the objectives that clears path for development, success and achievement. They permit you to perceive how viable your endeavors are; pave way for you to see how powerful your efforts are, comes up with reasons and direction, in a way that you can impart to other people.
Your goals should be such as;
- Decide what is
- Perform a social media review and Measure the progress of your social media marketing plan
- Choose your goal-setting
- Build brand awareness and manage its reputation
- Build and direction engaged community.
- Gain customer/market place insights
- Choose social networks that are best for your business
There so many different social media platform you can use from in marketing or showcasing your brand, product or service and reach out to more potential users. Platforms such as
Facebook, instagram, twitter, YouTube, LinkedIn e.t.c
Facebook is currently the most popular site, with more than 1.86 billion active monthly users. A survey by the Pew Research Center showed that 68% of online adults in the U.S. use Facebook. The survey also noted that more online women (83%) than online men (75%) use the site.
Twitter has 381 million monthly users, most of whom use the platform on their mobile device.
WHEN SHOULD YOU BE POSTING AND WHAT SHOULD YOU POST
Posting on social media should be done more often or at least 2 times a week. You can also repost the content you have posted before with few editing or rebranding, if you can’t edit you can as well repost in other to keep your viewers or readers engaged constantly and also to build your network.
Same content or not all content should be shared all over the various social media. What’s more, not all content can be reasonable or eye catching for each online media platforms.
FACEBOOK: founded by Mark Zuckerberg. When it comes to images and visual (already made videos) content sharing for advert, FACEBOOK is the best platform other than YouTube. Facebook has this auto play features making videos more attractive and gets more eye seeing than a regular post in the news feeds because it inspires viewer, educate and entertains your audience especially relevant videos.
TWITTER: gains more engagement when it has to do with News and blog posts, as twitter promote blog posts since blog posts are short, readable, and interactive. For you to excel your brands with twitter you have to constantly carry out or do regularly my best 5 steps which are; Tweet and re-tweets much of the time, Post engaging content, Use hash tags, connect with replies, and Attract followers outside of Twitter.
Note: This best 5 steps are applicable to all the social media platforms.
LINKEDIN: is a business and employment-oriented online service, it is mainly for Jobs advert, company news, and professional content. So as recruiting company, agency or agent who needs to make effective social media marketing and engage people to get positive result should use linkedin
Instagram: is a photo and video sharing social networking service owned by Facebook, when it comes to advert to place on instagram non filtered videos are the best. What I mean by non filtered videos, are video ad you do direct like live video without creating scene. Instagram videos gets more audience when you share a video showing yourself speaking live about content such giving trainings, tips, ideas directly to your audience or using a product (beauty products, kitchen utensils, weight loss products, e.t.c) live showing your audience how to use
YouTube: is online video-sharing platform, its gives you opportunity to earn money from a video you upload and publish which is called youtube monetization. YouTube is a good platform to advertise and share your videos such as comedy videos, training videos, practical videos e.t.c. your videos on YouTube excel more if you can get at least 1000 people to subscribe to your channel, minimum of 2000 viewers on your video. Click to view this video https://youtu.be/vm6OCvSz8Pw
I believe this has increased your knowledge by looking at the key statistics and the composite engagement above. This details has giving you an incredible look, after some time, on how our social media content appears to work, and from there you can then evaluate the different platform and choose which one is best for your business.
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