How to Improve Your Website with the Power of Organic Search, Paid Search and Search Console
The phrase organic search, paid search and search console are often times use in such a way that it is always difficult to understand what they really imply and how you can make good use of them. Before now I have being seeing the phrase organic search but I really can’t picture a clear meaning and its application to real life practice.
I have to carry out extensive research and study to be able to understand how you can make good use of organic search in other to rank high in search engines. So many businesses want their site to rank first on search engine but the challenge they have understands how they work.
Today I will be explaining the term organic search, paid search and search console and throw more light on how you can make good use of them in promoting your website or social media pages.
Let’s take a look at the phrase organic search, you may have come across it but really don’t know how it works. Whenever you find information on the net, that information that is displayed for you to see are known as organic search or paid search.
The organic search is always displayed below the paid search with no symbol attached to it while on the other side the paid search is the first, second and third search result with a symbol of ‘Ad’ attached to it.
Organic search is also known as free search and is the opposite of paid search. for your information to be displayed on the paid section you will need to pay certain amount of money while in the case of the organic search you really do not need to pay any dime.
If you have a business online you can take advantage of the organic search and make your business rank first on search engine result. All you need understands what digital skill is all about and making sure your contents are original and self explanation.
The practice of making your website contents superb is what is known as SEO meaning search engine optimization and will be discuss in details as single topic in my subsequent write up.
On the other hand paid search is another good opportunity for those that wants to gets traffic to their website but find it difficult to optimize their contents or those that want to advertise a particular product or services.
The paid search is strongly dependent on the relevance of your content and the amount you are willing to pay for that advert. IF your advert is poorly drafted and your bid rate is high, your ads might not still rank first on search engine.
In the same vein if your advert has a very good and relevant content but your bid rate is low, your ads might rank high among others related search result.
The ability to maximize your ads depends on your knowledge of digital skill. You can choose to learn or paid someone to help you maximize your ads. The bottom line is that if you are a website owner please make good use of digital skills to showcase your business to the world. You can read my other article on 8 Benefits of using Google Ads which is paid search
Finally the last phrase search console is a tool that is provided by search engine to help you monitor how your website is performing. A proper study of search console will enable you to understand which area of your website that is doing poorly so you can fix the problem.
The analytic report in the search console guide you on areas you need to fix. for instance if you notice that you are seeing keywords or text phrases that are not related to your content, then you should know that the text content on your website need some attention.
Another area the analytic report helps you with is to show you the number of clicks your website get base on search result. If you notice that your website does not get many clicks as desire. It indicates that your content does not match what people are looking for. You can correct this by adding spices to your content.
Thanks for reading through my article. If you would like to know more about digital skills feel free to drop your comments. I will always be here to share all I know with you.